Shoe Production, Graphic Design, Video, Event Promotion, Social Media Campaign

Photography, Print Design, Shoe Design, Spirits, Video
About This Project


CÎROC is a brand of eau-de-vie vodka, made in France from fine French grapes, produced and distributed by alcoholic beverage maker Diageo. In 2007, CEO and founder of Bad Boy Worldwide Entertainment Group Sean (P. Diddy Combs) partnered with Diageo for a strategic alliance to oversee and manage all branding and marketing initiatives for CÎROC Vodka.  Since collaborating with CÎROC, Combs has heavily contributed to make this brand a household name. “They’re looking for something that tastes like their lifestyle,” he said. “It’s that trendsetter, that hipster, someone who’s looking for luxury and looking for something better.”